Privacy Policy
Last updated: February 9, 2025
1. Introduction
MediaElla ("we", "us", or "our") is committed to protecting the privacy of our clients and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and British Columbia's Personal Information Protection Act (PIPA).
By using our website or services, you consent to the practices described in this policy.
2. Information We Collect
We may collect the following types of personal information:
- Contact information: name, email address, phone number, and business name
- Business information: restaurant name, location, and advertising preferences
- Booking information: scheduling details when you book a consultation call
- Usage data: information about how you interact with our website, including IP address, browser type, pages visited, and referring URL
- Cookies and tracking data: we use cookies, Meta Pixel, and similar technologies to analyze website traffic and advertising performance
3. How We Use Your Information
We use the information we collect to:
- Provide and improve our social media advertising services
- Communicate with you about our services, including responding to inquiries
- Schedule and manage consultation calls
- Send relevant marketing communications (with your consent)
- Analyze website usage to improve user experience
- Measure advertising campaign effectiveness
- Comply with legal obligations
4. Cookies and Tracking Technologies
Our website uses cookies and similar tracking technologies, including the Meta (Facebook) Pixel, to collect usage data and measure the effectiveness of our advertising campaigns. These technologies may collect information such as your IP address, browser type, and browsing activity.
You can manage your cookie preferences through your browser settings. Please note that disabling cookies may affect the functionality of our website.
5. Disclosure of Information
We may share your personal information with:
- Service providers: third-party companies that help us operate our business (e.g., scheduling tools, email platforms, advertising platforms such as Meta/Facebook and Google)
- Legal requirements: when required by law, regulation, or legal process
- Business transfers: in connection with a merger, acquisition, or sale of assets
We do not sell your personal information to third parties.
6. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. When your information is no longer needed, we will securely delete or anonymize it.
7. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
8. Your Rights Under Canadian Privacy Law
Under PIPEDA and PIPA, you have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate or incomplete information
- Withdraw your consent for the collection, use, or disclosure of your information (subject to legal or contractual restrictions)
- File a complaint with the Office of the Privacy Commissioner of Canada if you believe your privacy rights have been violated
9. Third-Party Links
Our website may contain links to third-party websites or services (e.g., Cal.com for booking). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.
10. Children's Privacy
Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete it promptly.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.
12. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us: